Are you tired of your clients and customers cancelling their services or products?

You don't have to recreate the wheel.  Work with an experienced business coach with a multitude of systems and templates at her fingertips and a high success rate to boot.

You have a membership site.
You have a
subscription product.
You have a long-term program.


Are your customers staying?

To be successful, you need your customers and clients to keep their membership, renew their product, and stay in your long-term program.


Membership site:  If your customers can cancel at any time, your goal is for them to NOT cancel!


Subscription product: If you have a product that people can subscribe to, like a product-of-the-month or a monthly subscription box, you want them to love the product so much that they keep renewing month after month.


Long-term program: If you're a coach with a year-long program, you don't want your clients to cancel. Even if there's a contract, or it's supposedly a non-cancelable commitment, people will leave and refuse to pay if they don't think they're getting the value or service they need.

That's what it comes down to... To keep renewing their membership or subscription, or continuing in your long-term program, your customers MUST see the value in what you offer.


Or they're gone.

While many business owners, coaches, consultants, and entrepreneurs understand customer service, they don't have an actual system or program in place that focuses on serving them as well as keeping them.


And providing excellent customer service is key to keeping your customers and clients happy.  What about serving them in addition to the product or service you're delivering? Creating that VIP level of service? Have you thought about an incentive program? Or a rewards program? How do you keep your customers and clients hungry for more... and buying even BEYOND your membership or subscription product?


THIS is the place you need to spending your time and energy and create systems around. Sales are important, but keeping your current customers and clients happy is even more crucial.

It costs 6-7 times as much to get a new client or customer than to retain a current one. 

This is a mistake I see a lot of people make.... they focus on getting the new customer, close the sale, and then go on to the next one.  I've actually heard people disdain any focus on customer retention.  "It's not worth it," they say, "for just _____ dollars a month."


But when those dollars add up month after month - AND you don't have to spend 6-7 times more money to acquire a new customer - that revenue starts to make sense.


Plus, the probability of your customer buying even more from is 60-70% more likely than finding a new customer.   Here's another one:  customers who buy once have a 27% chance of making a second purchase, while someone who has purchased a fourth time has a 59% chance of coming back. 


Where do you think you need to put YOUR efforts?

You're smart... you've realized trading dollars for hours is a gerbil wheel you can't escape from. So, you created a way for people to continue working with your or buying from you that creates recurring, passive revenue.

You're smart enough to know that you can't create a sustainable business by trading dollars for hours, especially in a service-based business.  There has to be another way.  That's where your membership site, subscription product/service, or long-term program comes in. 


But if you don't have systems around onboarding, customer service, client retention, then you're back to that gerbil wheel where you're trying this, that, and the other thing.  It's exhausting, and it is NOT why you started your business in the first place. 

This is why I've created the 3-Part Business Foundation Coaching Program. So you successfully engage more customers and keep them coming back for more.

I got tired of seeing others struggle. They had a good product or service, but they didn't have a plan or system to put in place.


Off the cuff, or worse - doing nothing, doesn't work.  And it's exhausting.  Running here, there, and everywhere.


I know... I've been there, and I HATE it! Which is why I'm all about efficiency and systems.  I don't want to recreate the wheel, and I don't want to feel pulled in a dozen different directions because I'm trying anything and everything... without being strategic about it, testing it, or measuring it.


I had people reaching out to me to ask me to teach them the systems I had created, and I realized that they needed a quick-hit program that would put into place those systems, plus a strategy, actions, and systems that they could use over and over.


The foundation of this program (and really any business) is in 3 crucial parts:

Marketing, Promotion, and a Sales Plan


While you may have a marketing and sales plan already, do you have one that specifically focuses on using products or events to funnel people into your subscription product? How about a follow-up system?  Creating authentic urgency?

Serve and Deliver


It doesn't stop after the sale. The key to customer retention is fabulous customer service, starting with how you onboard a new customer, how you nurture them, and systems to track your delivery and service. Start customer retention here!

Customer Retention


This is where your revenue really lies, and unfortunately where most people fall down. What do you need to put in place to provide VIP treatment, excellent service, and incentivize your customers to keep coming back for more?

Learn from me, take what I've already created and am successfully using and adapt to your own business... see greater results in your sales efforts, customer retention, and passive revenue.

I've been piloting this program with great results:  my coaching clients are taking massive action when before they were stuck, not taking action at all, and not knowing how to move forward.


Almost as soon as they started (and in some cases before our first call), they were making more progress in a few days than they had made in months.  They were excited and passionate - no longer scared - about the next steps.


I have a plethora of programs, worksheets, checklists, templates, and systems I've created and co-designed with my clients over the 17+ years I've been in business.


Everything from website copy, sales pages, nurturing campaigns, follow-up systems, sales tracking, blogging, business building, various systems and processes for running your business (instead of it running you), and so on. 


When you work with me, you get access to everything I have as it applies to your business and needs. 

  • Stop recreating the wheel. I've been working with business owners and entrepreneurs for so long that I've seen, designed, assisted, or co-created just about any kind of system:  website copy, marketing copy, ad campaigns, welcome packets, nurture campaigns, tracking key performance indicators, working ON the business as well as working IN the business.  You name it; I probably have a template for it.  If not, we'll create it together. 

  • Stop doing nothing. Fear keeps us from taking action, and sometimes it's simply a fear of the unknown and feeling unconfident about the steps ahead.  That's where I come in... I've created and managed multiple membership sites, coached entrepreneurs to successfully get funding for their monthly subscription box businesses, and in general coach my clients to take smart action. 

  • Stop doing it alone. The problem with being an entrepreneur or independent business owner in this day and age is that we think we should be able to do everything ourselves.  Think about it... you can only see 180 degrees. It takes a coach and mentor to see the entire 360 degrees.... and be in YOUR corner. Think of me as the expert champion dedicated to your success.

  • Stop being frustrated by cancelling customers. When you run a subscription-based service or membership site, your #1 goal is to keep those customers, not just go back out into the field to get more.  This is the place I've seen numerous business owners and entrepreneurs fall down.  I'll help you create the system that keeps your customers renewing and coming back for more - even beyond your subscription product or membership. 

Work with someone who's been there. 

Over the years, I've run several membership sites of my own (and I'm currently running two), and I've helped my clients manage their membership programs, promote them, and keep their people happy.


I have more than an 80% retention rate, which has resulted in thousands of dollars in passive revenue a year.


I've also coached entrepreneurs to successfully receive funding for their monthly subscription box businesses. 


I've been a part of, led, and managed long-term programs for years... I know the sticking points and the red flags that indicate dissatisfaction and possible canceling, as well as how to keep members happy.

In the 3-Part Business Foundation Coaching Program, we cover the three crucial areas of any business, but specifically geared to customer retention and renewing clients: 1) Marketing, promotion, and sales, 2) Serve and deliver, and 3) Customer retention.


Six 60-minute* private coaching calls - We'll spend two calls per part in the 3-part Business Coaching Program. (*The first call is a 90-minute call to help us dive in deeply and establish the groundwork of this program.)



Comprehensive intake - This thorough questionnaire allows us to quickly dive into your business, what's existing (and what isn't), and will be the roadmap for our work together.



Templates, systems, and checklists from my vast resource library - I have a plethora of programs, worksheets, checklists, templates, and systems I've created and co-designed with my clients.   I'll happily make these available according to the need I see during our coaching.

See what some of my clients have to say:

Refining business systems and marketing copy

Dawn and I have done a lot of work on refining my business systems and marketing copy. I had done a lot of training with other teachers and had a good base started for my business. But Dawn's systems-oriented mind is really helping me take each part of my marketing and business and refine it. Dawn's encouraging feedback on my weekly accountability emails has been really helpful, as have just taking the time to write a detailed reflection on how I'm doing for the week.

Beth Ellen Nash

CEO & Founder, Wings to Soar Online Academy

Focusing time and energy where it counts

Prior to meeting Dawn, I was struggling with maintaining organization in my business and was constantly feeling overwhelmed. When I heard Dawn speak at a networking event about developing ‘Sacred Systems,’ I was immediately interested in setting up a call with her. During our coaching, she really helped me to home in on what where I need to focus my time and energy in my business and gave me definite actionable steps that I needed to start implementing to create more order in my business.

Dr. Stacy Snow, PT, DPT

Holistic Health Physical Therapist

More confident about what I was offering

Dawn's Smart Business Strategy Session was exactly what I needed to take my business to another level. She helped me brainstorm and implement the systems that have allowed me to increase revenue and create programs and incentives that my clients really want!


After working with Dawn, I felt more confident about what I was offering and how to offer it, and felt empowered to take the steps I needed to get unstuck and soar. Her combination of intuitive, soulful and smart business strategy really worked for me.

Laura Di Franco, MPT

Brave Healer Productions

A model to use over and over

Working with Dawn was one of the best decisions I made when writing a sales page for an upcoming event. I thought I had written great content, but with Dawn’s creative insight, I found a much more successful way to communicate the event. She coached me topic by topic and line by line, asking probing questions and offering much more productive solutions. Because of my work with Dawn, I have been able to use those same strategies to create quality content for other sales pages. Not only is she super knowledgeable, but Dawn encourages you to stretch yourself and your communication to a whole new level.

Esther Hughes

Bursts of Faith

Start Your 3-Part Business Foundation Program today!

As a highly in-demand trainer, consultant, and business coach, I only have 3 openings in this program.


You can choose from a one-time payment of $2,500 or 3 monthly payments of $900 each.


Dawn Shuler, Soulful Business Coach

As a business coach and consultant since 2005, Dawn Shuler works with her clients to solidify their brand and message, create efficient systems and processes, design more effective and powerful sales processes and strategies, and ensure effective customer service that sees powerful results.  


In addition, Dawn is a Level 3 Licensed Certified Trainer for BANKCODE , a values-based personality profiling system that has been scientifically proven to predict buying behavior. 


She is a highly sought-after speaker with an emphasis on authentic sales training for women, operating from one's Zone of Genius, and working from the Deeper Why.  Dawn's personal Deeper Why is to help people and companies use their gifts to their fullest and in the biggest way possible.

I'm looking forward to working with you to create powerful, efficient systems that free you up to do more of what you love as well as to build the business.... without having to scramble to bring on new customer after new customer after new customer.  I want to help you work smartly so that you can create a thriving business and amazing life!

P.S.: Remember there are limited seats in this program at this price.  It's one of my most popular coaching programs I've ever offered, and I'm extremely pleased by the results of my clients who have piloted this program.


Copyright 2019. All Rights Reserved By Dawn Shuler & The Shuler Group, LLC